Tim opens the second season of his podcast with an in-depth interview of author and economics professor Brendan Cunningham, PhD. Dr. Cunningham is a professor of economics at Eastern Connecticut State University, a former instructor at the U.S. Naval Academy, and a former advisor to the U.S. Federal Trade Commission. Tim and Dr. Cunningham discuss his first book about horology, “Selling the Crown: The Secret History of Marketing Rolex.” This episode contains an overview of the book, analysis of Rolex marketing strategies in the 1940s, 50s, and 60s, and insights into the colorful characters who manned Rolex’s ad agency during this period. Dr. Cunningham also writes the “Horolonomics” blog with an economist’s perspective on today’s luxury watch marketplace.