This week, I welcome industry icon Shelly Hancock—licensed esthetician, educator, mentor, and author of The Esthetician’s Guide to Outstanding Esthetics. Known as “The Machine Queen,” Shelly has empowered thousands of estheticians with her candid advice, technical expertise, and passion for helping pros create real results.

Whether you’re just starting or ready to level up, this episode is your roadmap to confidence, clarity, and career longevity in the ever-evolving world of skincare.

💡 Inside this episode:

What outstanding esthetics looks like in today’s market

The inspiration behind her books and why they still matter

Smart strategies for investing in equipment

The difference between “trendy” and “tried-and-true” in the treatment room

Building lasting success with intention and integrity