In our Zero-th episode, co-hosts Dan and Craig get together to lay down the basics: What is a strategy, really, and how does it help organizations survive, thrive, and create tangible value for themselves and the people they serve?

In this conversation, we'll also lay our the Big Question we want to try and answer in Season 1: Why do so many organizations struggle to achieve greatness? We grapple with what it means to pursue this lofty aspiration, and explain why we think it's important that more leaders take on this challenge on behalf of their organizations and society at large.