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Season 1 Episode 2: Why and How LnD Can Adopt a Marketing Mindset
Ashley Hinchcliffe on audience insights, impact metrics, and rebranding LnD
About the Guest
Ashley Hinchcliffe is an LnD strategist and co-host of the 'Marketing for Learning' podcast. With a background in marketing communications, she brings a unique, data-driven perspective to modern LnD.
Takeaways
• Align learning to business goals
• Use audience insights to shape learning experiences
• Move beyond vanity metrics
• Embed marketing thinking into LnD strategy
View all episodes
By Kenneth LittlepageAshley Hinchcliffe on audience insights, impact metrics, and rebranding LnD
About the Guest
Ashley Hinchcliffe is an LnD strategist and co-host of the 'Marketing for Learning' podcast. With a background in marketing communications, she brings a unique, data-driven perspective to modern LnD.
Takeaways
• Align learning to business goals
• Use audience insights to shape learning experiences
• Move beyond vanity metrics
• Embed marketing thinking into LnD strategy