CMO Insights

Season 1. Episode 20: Creating the ABM Category : Peter Isaacson, CMO of Demandbase

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This week’s guest on CMO Insights is Peter Isaacson, CMO of Demandbase.

In this episode, Peter talks about:

  • Category creation: facing but also embracing competition in the market.
  • Identifying ABM (Account-Base Marketing) as the category they wanted to create.
  • How the role of marketing is going to change as AI comes into its own.


    • Connect with Jeff on LinkedIn - https://www.linkedin.com/in/jeffpedowitz/

    Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

     

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    CMO InsightsBy Jeff Pedowitz
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