Matt Watkinson, author of "The Grid" and "The Ten Principles Behind Great Customer Experience" and CEO/Co-founder of Methodical is the guest on today's Fireside Chats Without The Fires Podcast. Matt talks with great detail about his take on CX and which companies, such as Patagonia, have got it right and why they have got it right.

Matt's rare talent and expert insights allow him to look at opportunities for companies to improve in a slightly different way than the norm. Charming and down-to-earth, Matt has the ability to peel back the layers of the onion and then to pinpoint areas of improvement in simplistic terms.