In this episode, we take a look at search engine optimisation (SEO), the process of improving your website to increase its visibility for relevant search terms. These are the words and phrases that people enter into a search engine when looking for a product, service, or answer.

The better your SEO, the more likely you are to appear near the top of the search engine results page (SERP). Ranking high in organic results increases your chances of attracting potential customers and beating competitors - without paying for ads.

Blog reference: https://www.chestermarketingsolutions.co.uk/post/what-is-seo-a-guide-to-search-engine-optimisation

The views shared in this episode reflect the insights and opinions of Chester Marketing Solutions (CMS), based on their original blog content. AI tools were used to support the research, scripting, and production of this episode in collaboration with human editors.

Website: https://www.chestermarketingsolutions.co.uk