Radio Friendly Unit Shifters!

Season 1 Episode 5 - Brian Corona & Steve Nice


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Oh man...so many stories, so little time!  You could listen to the ALBUM versions of Lazy Eye & Paranoid Android 6 times each in the time it takes to listen...sorry, that's an inside joke you'll only get if you listen to this week's fascinating & fun discussion with Brian Corona (National Director of Promotion for Atlantic Records) and Steve Nice (of Nice Management & Consulting).  We talk about their beginnings in the radio & record biz, and how they worked together at Capitol Records, where they helped break both Radiohead & Coldplay in the U.S.  We talked about Steve's current business which helps bands like Scars on 45 get placements in movies & TV shows, and how outlets like TikTok have helped bring songs to radio like "Dissolve" by Absofacto that may have not broken through the 1st time around.  Parental Advisory: there are a couple naughty words in the middle as Steve does his best Phil Costello impression. As XTC (a band sadly not available for attaching via Anchor/Spotify) would say, "let's begin!"

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Radio Friendly Unit Shifters!By Jeff Sweatman

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