[Recorded on August 12, 2020] In this episode, we speak with Luhui Yan, founder of Carbonstop (碳阻迹). Carbonstop provides clients with granular carbon footprint data and analytics, serving brands such as Alibaba’s Ant Forest and Cai Niao. When a company wants to understand the carbon footprint of its business, including commuter, building, and supply chain emissions, or a specific product, they come to Carbonstop. Luhui, Andrew and Marilyn discuss the demand for carbon emissions measurement in China, the Chinese Emissions Trading Scheme (ETS), and answer the question, “Does the Chinese consumer really care about their carbon footprint?”