🔍 Welcome back to The Data Crunch Podcast! Join Vadym and Ievgen as they delve into the world of marketing analytics, a crucial tool for unlocking superior marketing strategies and results. This episode is all about making the complex simple and actionable.

📈 Explore the three key areas of marketing analytics: the present, the past, and the future. Learn how real-time data influences current marketing efforts, how past data helps in understanding customer behavior and campaign effectiveness, and how future predictions can guide upcoming strategies. Ievgen breaks down each component, explaining how businesses can use this information to make smarter, data-driven decisions.

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