Marketing roles have been blended a lot in this field. I think it's time we actually sit and differentiate what each role means and how each should be treated. In this episode, I talk about the disconnect between what is expected of those persons in this field versus, what their skillsets actually are. It's not all the time that we are able to fit roles, blend or assimilate to roles that do not match our expertise. I get into a little of what I've experienced in my world of marketing as an individual and I talk about how I've had to set realistic expectation for myself as well!

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