This episode we explore how to make pay-per-click (PPC) advertising work for your business, beyond just generating clicks. You'll learn what PPC really is, when it's the right tool to use, and how to build campaigns that actually drive measurable results. From preparing high-converting landing pages to aligning ads with the buyer journey, the episode dives into smart structuring, bidding strategies, and the importance of tracking the right metrics.

It also covers real-world conversion rate benchmarks for Google Ads, helping you understand how your performance compares across industries. Whether you're launching a new product, trying to reach high-intent customers, or scaling an existing campaign, this episode gives you clear, actionable steps to improve your ROI. Plus, you'll discover how to use PPC data to strengthen your SEO, email marketing, and overall strategy. Perfect for business owners, and anyone looking to unlock the full potential of paid traffic.

Blog reference: https://www.chestermarketingsolutions.co.uk/post/unlocking-ppc-how-to-turn-clicks-into-real-business-growth

Website: https://www.chestermarketingsolutions.co.uk