A discussion with Sasha Verbitsky, SVP - Data, Analytics, Digital at @Simon Property Group. Some people have gotten to work at a number of well-known companies throughout their career, and today’s guest is one of them! Sasha recently joined Simon after past roles at Nike, Panera Bread, Marriott, Abercrombie & Fitch, Lands’ End, and Victoria’s Secret Direct.

Sasha discusses how his first job luckily – and unplanned! – put him in an analytics role and why he stuck with it from that point forward. He provides a nice overview of the evolution of direct marketing from classic mail pieces to full scale digital models. He also talks through the consistencies and differences he’s seen as he has worked across various companies and industries. The chat concludes with his views on why it is so important for people in data science to learn to define and solve problems early in their schooling and careers.

#analytics #datascience #ai #artificialintelligence #generativeAI #retail #hospitality #directmarketing