This week on Organic Matters, we speak to the Bord Bia's Organic Sector Manager, Emmet Doyle. Emmet speaks about its plans for promoting Irish organic products both at home and abroad. He explains how Bord Bia are seeking to position the range of Irish organic produce, from beef and lamb to dairy and aquaculture, as premium products to international trade buyers.

With November marking the launch of Ireland’s first organic marketing campaign to raise awareness amongst consumers nationwide, Emmet also talks about work to further increase Irish consumer knowledge and understanding of organic food and farming in Ireland.