Erika Geraerts is the Founder of Fluff, a casual cosmetic brand that is taking over the beauty industry with a unique message. 

Before Fluff, She co-founded content agency Willow & Blake, co-directing the company for five years. In 2013 Erika co-founded skincare company Frank Body, which went on to become an international beauty brand. In 2016, Erika left Willow & Blake and Frank Body, and has since been working on her new venture in beauty, Fluff. This one is her favourite. 

She also owned a cafe in Abbotsford with three friends, called Little Big Sugar Salt, which she recently sold. A few years ago, Erika & her best friend and creative partner, Charl Laubscher, decided to write a children's book, Me Too. Along with the illustrator, Andrew Murray. Me Too was published by Walker Books Australia in February 2018.

As you can see, this woman has lived many lives in a short period of time and there is SO much gold in this episode. We will be hearing more about her story and how she started fluff and will focus on key topics around: 

• The impact of the beauty industry on teenage girls
• Celebrating artists over ‘influencers’
• Listening to your gut on big decisions 
• Feminine Leadership & breaking gender stereotypes in the beauty industry 

&& so much more! 

If you want to find out more information about the incredible brand Fluff,  head ti Instagram @itsall.fluff, their website itsallfluff.com and erika’s medium for founder updates she wries - : https://medium.com/@erikaisfluff