Season 2 of the Shorthorn Bull Pen kicks off with Chandler Mulvaney, director of grassroots advocacy and spokesperson development for the National Cattlemen’s Beef Association. Host Montie Soules talks with Chandler about the vital role of industry advocates, whether they come from multi-generation ranching families or are just starting in beef production.

They discuss why having “boots-on-the-ground” spokespersons is critical for the industry’s future and highlight the benefits of junior beef breed associations in preparing young leaders to be confident, effective communicators. Tune in for an insightful conversation on shaping the next generation of beef advocates!