In this second part of the conversation with Anita Ghosh, founder and CEO of Bridjr, we go deeper into what is really missing from most transformation efforts. We talk about why organizations keep failing at digital transformation, why technology alone is not enough, and why human adoption is the real driver of return on investment.

Anita brings a powerful, practical framework that connects strategy, systems, and soul to the work. We discuss how organizations are building compound debt when they ignore the human experience and Anita offers insights from her own journey that provide leaders with a blueprint for what they need to do differently.

We explore how to communicate during change and why the future of business depends on designing for human adoption to deliver compound value. If you are leading change in your organization, this episode is a must listen. It is one of those conversations that forces you to rethink what success really looks like.

Key More Elephant Takeaways in this Episode:

• Anita shares the need to ensure human adoption is at the heart of transformation efforts and very often, most strategy frameworks are missing the customer voice.
• Failure to build human-centered systems creates debt across technical systems, operations, culture, brand, and experience. This debt grows over time and reduces the value of every investment.
• Approaches anchored in strategy, systems and soul will drive business value and help solve for the messy middle of change management.
• and more…