Korea, the 14th largest economy in the world, the 4th in Asia. 

With boundless opportunities, the one-size-fits-all sales process doesn’t work here. That’s because B2B selling hits different with Chaebols, SMEs and foreign-led enterprises.

Professor JJ Song, a leading Sales Management expert, an entrepreneur and sales educator in Korea and around the world, reveals some secrets to navigate Korea. 

He dives deep into the unique complexities of B2B selling in this vibrant market, its evolution in Korea and why culture literally eats strategy for breakfast. 

He reminds us that companies that assume that a solid product and a standard sales process are enough are in for an unpleasant surprise