Katrina Huffstuttler, immediate past president of the Livestock Publications Council and part of the Grant Company team, joins Montie Soules to explore the evolving landscape of agricultural communications. Drawing on her leadership in one of ag media’s most influential organizations, Katrina shares valuable insights on the challenges and opportunities facing PR professionals—from mastering social media’s fast pace to navigating artificial intelligence’s role in storytelling. This episode offers a unique inside look at how ag communicators are shaping the future of beef industry messaging and advocacy.