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Outgoing ASA President Lee Miller sits down with Montie Soules to reflect on six years of progress and the road ahead for the American Shorthorn Association. From expanding commercial relevance and improving genetic tools to building a united board focused on strategic growth, Miller shares how the Association is positioning itself for long-term success. With a firm grasp on both tradition and innovation, this conversation highlights how Shorthorn breeders are aligning with industry demands — delivering the kind of maternal strength, carcass quality and data-backed value today’s producers are looking for.
By American Shorthorn AssociationOutgoing ASA President Lee Miller sits down with Montie Soules to reflect on six years of progress and the road ahead for the American Shorthorn Association. From expanding commercial relevance and improving genetic tools to building a united board focused on strategic growth, Miller shares how the Association is positioning itself for long-term success. With a firm grasp on both tradition and innovation, this conversation highlights how Shorthorn breeders are aligning with industry demands — delivering the kind of maternal strength, carcass quality and data-backed value today’s producers are looking for.