Welcome to The Free Ranger, a podcast about telling the stories that matter. On this podcast, we’ll be learning about storytelling from the people who turn important issues into stories: the writers, filmmakers, marketers, academics, and other professionals who weave together the facts to create compelling narratives that make a difference.

This season, we’ll be speaking with experts on Marketing Ethics—the moral principles that guide us as we tell stories about products, services, and organizations, and how to make sure we’re putting those principles into practice.

We’re honored to welcome O. C. Ferrell, James T. Pursell Sr. Eminent Scholar in Ethics; and Director, Center for Organizational Ethical Cultures at Harbert College of Business, Auburn University. Dr. Farrell is a past president of the Academic Council of the American Marketing Association, and has co-authored several leading textbooks on business ethics, marketing strategy, and management skills. During our talk, Dr. Ferrell discussed the differences between ethical and unethical marketing behavior, the temptation to cut corners, and the importance of acting according to ethical standards…

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Links Etc.

O. C. Ferrell Faculty Profile

Free Range

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Featuring background music by AlexiAction

Intro/outro music by Alex Grohl