Welcome to Season 2 of Fueling the Revenue Engine! This episode covers the first 4 chapters of our book, Accelerating Revenue. We’re using Notebook LM, aka our new co-hosts we have named Lucas & Maren, to bring these to you in bite-sized portions. Fair warning: they might butcher a few acronyms along the way (turns out AI isn’t up to speed on all the corporate buzzwords!), but you can expect a lively and conversational walk through of how we define modern revenue Enablement, the impact it has on the GTM org, the first 90 days in an Enablement role, and how to think about objectives and metrics for Enablement.