We’re back with Season 2 and are delighted to open with Matt Cahill, Senior Director, Consumer Insights Activation at McDonald's. Hear from Matt as he shares how McDonald’s is responding to today’s and tomorrow’s challenges, the role of research in making business decisions, achieving best in class CX, and how to drive desired customer behaviours.

Head to https://www.ipsos.com/en to find out more about Ipsos, or get in touch with us at [email protected].

Enjoy Season 2 – we have some great episodes lined up!