Chapter 18 of Accelerating Revenue covers one of our favorite topics: GTM Kickoff. This event is one of the highest-profile initiatives Enablement leads each year, and typically the biggest investment the company makes in their GTM teams. In this episode, our Notebook LM hosts “Lucas & Maren” discuss important considerations that go into producing an impactful event. They cover a range of things such as planning for in person or remote, focus and alignment, balance of education, celebration, fun, and team building, incorporating the customer perspective, the importance of rehearsals, and more.