This week, Liz & Kim catch up with Loren Crandell, the CEO of Baton Collective, to hear all about how his team is building connections, strategizing growth and helping to shape the future of Ada. Loren shares the story behind Baton, what makes a strong community, and why he’s so excited about the future of local business. It's a conversation you won’t want to miss—whether you're an entrepreneur, an innovator, or just love hearing about the cool things happening in Ada!