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Season 2: Episode 12: What if...businesses KISSed goodbye to the status quo?
What if....businesses KISSed goodbye to the status quo? with Andrea Jones, I Am Andrea Jones
Top takeaways:
6:13: Clients make your business tick. If you can't connect with them, your business won't tick.
7:54: Pyschographics picks up on who the person is: their identity, reality, reactions, etc.
8:05: Psychological triggers are what get people to buy.
8:23: Buying triggers are the things that happen in someone's day that makes them realize they need YOUR solution
8:58: Anyone can write copy. BUT it's the elements in the copy that increase how/why/when people buy.
9:18: A few brain tricks for website content
10:10: Niche is important to have your business thrive (not just survive). It's not tactic-based, it's niche-based.
10:44: The "sea of sameness" pains you as a commodity. This is why you need to niche to create exclusivity for the outcome you create. This is what will help you speak the language of your ideal client so they can say "yes" to you.
15:09: The power in people curiosity allows you to see your brand differently.
15:25: Andrea's definition of what a brand is: what people say about you when you're not in the room.
15:42: No one will buy something they don't value...even if you value it.
17:13: Decisions are always made in the moment. But - they are backed by years of experience leading up to the decision. So, you must know what these experiences are.
19:45-22:10: Anything that's gone wrong in your life is because of communication or lack thereof. The same words DO NOT always mean the same definition. Are you using the same definition?
22:53: If people do not understand in a single sentence what you do, you will not get the buy in...and they will not buy.
23:47: KISS - Keep It Simple Silly. Keep things WISE...not smart.
26:33: Andrea shares how larger businesses can share one unified voice ACROSS the organization.
27:42: Nothing great happens in the status quo. This requires clear articulation of the great vision for it to get across and inspire action.
28:54: Creating a dating profile for your business helps to shift your business to someone that people would want to "date."
29:48-30:53: Clear brand personalities mean either people love or hate you. This shows that you have a clear line in the sand. Find this space that is uniquely yours.
33:09: Hear Andrea's answer to what if...businesses realized that they are people too?
Connect with Andrea online:
Connect with Lindsay online:
View all episodes
By Lindsay HarleWhat if....businesses KISSed goodbye to the status quo? with Andrea Jones, I Am Andrea Jones
Top takeaways:
6:13: Clients make your business tick. If you can't connect with them, your business won't tick.
7:54: Pyschographics picks up on who the person is: their identity, reality, reactions, etc.
8:05: Psychological triggers are what get people to buy.
8:23: Buying triggers are the things that happen in someone's day that makes them realize they need YOUR solution
8:58: Anyone can write copy. BUT it's the elements in the copy that increase how/why/when people buy.
9:18: A few brain tricks for website content
10:10: Niche is important to have your business thrive (not just survive). It's not tactic-based, it's niche-based.
10:44: The "sea of sameness" pains you as a commodity. This is why you need to niche to create exclusivity for the outcome you create. This is what will help you speak the language of your ideal client so they can say "yes" to you.
15:09: The power in people curiosity allows you to see your brand differently.
15:25: Andrea's definition of what a brand is: what people say about you when you're not in the room.
15:42: No one will buy something they don't value...even if you value it.
17:13: Decisions are always made in the moment. But - they are backed by years of experience leading up to the decision. So, you must know what these experiences are.
19:45-22:10: Anything that's gone wrong in your life is because of communication or lack thereof. The same words DO NOT always mean the same definition. Are you using the same definition?
22:53: If people do not understand in a single sentence what you do, you will not get the buy in...and they will not buy.
23:47: KISS - Keep It Simple Silly. Keep things WISE...not smart.
26:33: Andrea shares how larger businesses can share one unified voice ACROSS the organization.
27:42: Nothing great happens in the status quo. This requires clear articulation of the great vision for it to get across and inspire action.
28:54: Creating a dating profile for your business helps to shift your business to someone that people would want to "date."
29:48-30:53: Clear brand personalities mean either people love or hate you. This shows that you have a clear line in the sand. Find this space that is uniquely yours.
33:09: Hear Andrea's answer to what if...businesses realized that they are people too?
Connect with Andrea online:
Connect with Lindsay online: