This time on the pod Adam and Jon chat to Louise Parker, Digital PR Director at Brighton-based firm, Propellernet, about the short-form video world of TikTok, the attraction of digital PR and how it's changed over the course of her career, and how to convince clients that there are better ways to measure a PR campaign than outdated measures (we're looking at you, AVE).

Follow Louise on Twitter @LousieVParker or check out her self-described niche tiktoks @louise_digitalpr. Neither Adam or Jon are on TikTok (yet!) but you can stalk them on Twitter at @AdamTuckwell and @JonWilcox_, or @PRHub.