(PART 2)

Best-selling author, Brad Cleveland joins the podcast today to discuss his new book, "Leading The Customer Experience".

During today's podcast with Neal Topf and Paul Catherall, listen to Brad as he explains who (in his opinion) owns customer experience (will this came as a surprise that it's everyone?), how important having a vision is and why making the mundane interesting is the latest "buzz phrase" but carries weight and importance.

Brad provides some refreshing insights regarding how a longer AHT may actually improve customer experience (yes, how many contact center people are turning away right now?), the need to culture a business culture around customer experience, and why more and more business are understanding that employee engagement is the foundation of customer experience.

In summary, as Brad says "Get the principles in place, and the rest will go away.