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Season 2 Episode 2: Consumer Inertia, Basic Needs, Brand Loyalty, & Toilet Paper
Variables are the theme that runs throughout the conversation with Veena Giridhar, the CEO of salesBeat, an AI-driven platform that helps brands generate better efficiency with their inventory. When a customer gets "cheesed off," as Veena diplomatically puts it, how does that affect the consumer journey? The factors that alter that journey are numerous but let's simplify this; the consumer may not be back to that store, hurting your chance at building brand equity with them. The journey is now even more complicated with the mixture of in-store and online purchasing. Let's get into it.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Follow us on Twitter: https://twitter.com/the_longer_game
Veena is the CEO of salesBeat - a company dedicated to improving efficiency in retail and FMCG. salesBeat's AI-driven platform uses micro & macro factors to model consumer buying behavior and makes predictive recommendations to eliminate lost sales due to stocks and overstocking.
You can find them at...
Website: https://www.salesbeat.co/
Find them on LinkedIn: https://www.linkedin.com/in/veena-giridhar-gopal/
https://www.facebook.com/salesbeatco
Find them on LinkedIn: https://www.linkedin.com/in/veena-giridhar-gopal/
https://www.facebook.com/salesbeatco
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: [email protected]
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.
Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ
View all episodes
By Michael Maher
5
66 ratings
Variables are the theme that runs throughout the conversation with Veena Giridhar, the CEO of salesBeat, an AI-driven platform that helps brands generate better efficiency with their inventory. When a customer gets "cheesed off," as Veena diplomatically puts it, how does that affect the consumer journey? The factors that alter that journey are numerous but let's simplify this; the consumer may not be back to that store, hurting your chance at building brand equity with them. The journey is now even more complicated with the mixture of in-store and online purchasing. Let's get into it.
The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel.
Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop.
Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us.
Follow us on LinkedIn: https://linkedin.com/company/thelongergame
Follow us on Instagram: https://instagram.com/thelongergame
Follow us on Facebook: https://facebook.com/thelongergame
Follow us on Twitter: https://twitter.com/the_longer_game
Veena is the CEO of salesBeat - a company dedicated to improving efficiency in retail and FMCG. salesBeat's AI-driven platform uses micro & macro factors to model consumer buying behavior and makes predictive recommendations to eliminate lost sales due to stocks and overstocking.
You can find them at...
Website: https://www.salesbeat.co/
Find them on LinkedIn: https://www.linkedin.com/in/veena-giridhar-gopal/
https://www.facebook.com/salesbeatco
Find them on LinkedIn: https://www.linkedin.com/in/veena-giridhar-gopal/
https://www.facebook.com/salesbeatco
Michael Maher, the host, would love to connect with you. Reach out to him at…
Email: [email protected]
LinkedIn: https://linkedin.com/in/immichaelmaher
This podcast is sponsored by Cartology and Podcastify Me.
Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create a strategy and then go right out and execute it.
Want to find out more?
Website: https://thinkcartology.com
Find Cartology on LinkedIn: https://linkedin.com/company/cartology
Find Cartology on Instagram: https://instagram.com/thinkcartology
Find Cartology on Facebook: https://facebook.com/thinkcartology
Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity.
Website: https://podcastify.me
Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/
Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/
Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ