<p>In this episode Mark Edwards has a chat with Neil Cumming. In this longer than usual podcast they talk about cognitive overload, story telling in the B2B world and the Harvard study that will help improve any sales & marketing you do in the future. </p>

In this episode Mark Edwards has a chat with Neil Cumming. In this longer than usual podcast they talk about cognitive overload, story telling in the B2B world and the Harvard study that will help improve any sales & marketing you do in the future.

<p>In this episode Mark Edwards has a chat with Neil Cumming. In this longer than usual podcast they talk about cognitive overload, story telling in the B2B world and the Harvard study that will help improve any sales &amp; marketing you do in the future.&nbsp;</p>

Season 2 - Episode 2: Do you know about this Harvard study that can help you improve your sales & marketing?

This weekly podcast reveals the insider tips, techniques and concepts to help you grow your software business. It’s an over-the-shoulder look at a conversation between Mark Edwards and a wide range of talented and experienced executives. Hosted by Mark Edwards, Presenter - Author - Entrepreneur - Mergers & Acquisitions Expert - Consultant for adding value to your business in the software sector

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This weekly podcast reveals the insider tips, techniques and concepts to help you grow your software business. It’s an over-the-shoulder look at a conversation between Mark Edwards and a wide range of talented and experienced executives. Hosted by Mark Edwards, Presenter - Author - Entrepreneur - Mergers &amp; Acquisitions Expert - Consultant for adding value to your business in the software sector

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Season 2 - Episode 2: Do you know about this Harvard study that can help you improve your sales & marketing?

Season 2 - Episode 2: Do you know about this Harvard study that can help you improve your sales & marketing?