In today's episode, we're focussing on your customer's needs and covering what a lead magnet is and you can create one that works, why Maslow's hierarchy of needs is more relevant now than ever before and why a viral campaign might sound attractive but shouldn't be your ultimate aim. Plus I highlight how a McDonalds radio ad has gone back to basics and is focusing on one for the 4Ps of marketing.

Here's the link to Maslow's Hierarchy of Needs: https://yaystory.com/maslows-hierarchy-of-needs