🚨 Is your marketing strategy suffering from blind spots? In Episode #2 of Season 2 of The Data Crunch Podcast, Vadym and Ievgen uncover the hidden gaps holding marketers back in 2025 and reveal how to fix them.

🕵️‍♂️ What you’ll learn in this episode:
1️⃣ How disconnected systems and siloed data obscure your marketing ROI—and the simple solution to unify your data with OWOX BI.
2️⃣ Why the cookieless future is a reality and how server-side tracking can help you stay ahead.
3️⃣ How to balance acquisition vs. retention efforts and focus on actionable metrics that truly matter for growth.

💡 Key takeaways for marketers in 2025:

• Blend backend data with analytics tools to see the full picture of marketing performance.
• Switch to server-side tracking with OWOX BI Streaming to prepare for the cookieless era.
• Ditch vanity metrics and focus on customer acquisition cost (CAC) and lifetime value (LTV).

➡️ Click here to get started with smarter analytics today.

📹 Watch related content: What are Marketing KPIs? 7 TIPS To Define Yours

Let’s eliminate those blind spots together! 🚀

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