In this episode of CMO Insights, Jeff Pedowitz talks to Brad Gillespie, Chief Marketing Officer for Octiv. Brad breaks down how his marketing team uses skills from various disciplines to work with sales, product and finance within the company to grow business opportunities. Learn how Octiv approaches Account-Based Marketing and how persona and buyer's journey are key to this strategy.

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Learn more about The Pedowitz Group https://www.pedowitzgroup.com/

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