Tune in for a special episode of Let’s Talk Business Phoenix, featuring Jay Parry, President and CEO, 2024 Men’s Final Four Host Committee. What measures have been taken to assess the economic impact of the tournament on the Greater Phoenix region? What projections or estimates are available regarding the boost to local businesses and tourism during the tournament period? How can the business community collaborate and take advantage of the national spotlight the tournament brings to the region? Listen to hear those answers and more as we head into an exciting weekend with Arizona in the national spotlight!