Neal and Paul are thrilled to welcome back to the podcast the brilliant Megan Burns. Listeners to the podcast will remember that Megan was a guest on the podcast earlier in the year to share some brief insights on her keynote speech at the AMA Ignite conference. Now, she is back and ready to share again!

 

In today's episode, Megan discusses how companies "can suck less", and, with a degree of clarity rarely heard, explains the stages of CX that she has witnessed since 2006. Megan explains why in today's CX world, it's important for companies to "major in experience, minor in products" (sounds counterintuitive, right?), aim to be consistently good and strategically excellent and, how, when done correctly, customers cannot tell the difference between real-life agents and AI.

 

Strap yourself in for a thrilling, insightful and, emotive listen.