The THC/CBD beverage category is experiencing accelerated growth, driven by the continued shift toward low- and no-alcohol consumption. Developing successful cannabis-infused beverages requires a nuanced understanding of both flavor science and functional formulation.

In this episode, Beck Flavors’ Senior Applications Manager & Technical Sales expert, Adam Berge, explores the critical elements of THC beverage development—from emulsion technology and cannabinoid delivery systems to advanced sweetness modulation and bitterness masking strategies. He breaks down how these components interact to optimize stability, bioavailability, and sensory performance, offering a comprehensive look at the science behind creating balanced, consumer-ready cannabis beverages.