In this episode, we dive into what it really takes to build a brand that's more than just a moment. Because it's easy to chase trends and viral campaigns - but the businesses that stand the test of time? They're the ones built with purpose, consistency, and real connection.

We're talking about sustainability in marketing, how to use customer behaviour data to create smarter, more personalised journeys, what a high-converting abandoned cart flow actually looks like. And why short-term noise never beats long-term strategy!

Plus here's the link to see my notes on the perfect abandoned cart series:

https://yaystory.com/your-abandoned-cart-series