Businesses are People Too! A Podcast

Season 2: Episode 3: What if...businesses intentionally defined and reinforced their safety behaviour?


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What if....businesses intentionally defined and reinforced their safety behaviour? with Eldeen Pozniak, BA, BSc, CEES, CHSC, CHSMSA, CRSP, FIIRSM, CMIOSH, Pozniak Safety Associates, Diggins Safety Consulting

Top takeaways:

5:55: The choice we make, things we do, responsibilities we fulfill have repercussions

6:12: There are systems and personalities necessary to have a SAFE business where people go home at the end of the day

6:50: What organizations overlook when considering health and safety for the overall health of the business

9:00: We must focus on both the physical AND psychological hazards to see the whole business being

10:00: Businesses can CHOOSE how risky they want to be. This becomes a CULTURE CHOICE

11:35: We can minimize/avoid harm through systematic processes

12:45: Have the right structure, culture, and conversations in place to support us, otherwise we are setting ourselves up for harm - both physical and psychological

14:25: Stories are what's needed for safety for businesses to help their people apply this within their lives and roles as this reinforces how concepts will personally affect them

16:30: People need stories of how other people are affected and not just "it's out there, so beware"

17:17: Stories of safety must:

  • get people's attention
  • keep their attention
  • give concrete images of what is trying to be conveyed
  • have an EMOTIONAL component
  • have a CALL TO ACTION
  • 18:20: who's the HERO, and who's the VILLAIN in your business safety story as this impacts the culture and personality of your business

    20:20: What influences people and organizations is NOT always the same thing. Is it logic or emotion - know WHO you're communicating safety with and then work your story accordingly (e.g. engineering firm connects differently than a marketing firm)

    22:08: Importance of message mapping  to ensure the right story is packaged in a way your people will connect to it

    24:25: Senior leaders, Health & Safety Supervisors and Managers have to be purposeful in the stories they are building to create the story that reinforces their right behaviour

    28:00: Listening is how to start being intentional with your safety stories

    31:45: We operate with different definitions of safety. Know the definition that you're operating in so you can connect the value of safety to the behaviour

    33:06: It's not about changing people; it's about influencing them

    35:07: We must connect all parties to communicate the vision & goals of the business personhood to operate at its most optimal, healthy level as a fully functioning organism

    38:20: the heroes MUST be the ones who are doing the behaviour we want reinforced. The villains - discourage the behaviour.

    41:51: Hear Eldeen's answer to what if...businesses realized that they are people too?

    Connect with Eldeen online:

    • Website: pozniaksafety.com
    • LinkedIn: Eldeen Pozniak
    • Connect with Lindsay online:

      • Instagram: @quirkylindsayharle
      • LinkedIn: Lindsay Harle-Kadatz
      • Stay connected with Quirky Quills, a monthly resource for leaders, mental health, and brand alignment
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        Businesses are People Too! A PodcastBy Lindsay Harle