Adrian Swinscoe, the author of PUNK CX, is today’s guest on the podcast.

Adrian shines a light on the backstory of the PUNK CX book, and how, over a few drinks in a bar, the idea came to him. He passionately explains what being a CX Punk in today’s CX World means and why it’s important to “shake the tree”.

Adrian is very clear that the book is not the answer is all the challenges that exist within CX today, more so that the whole premise of the book is to encourage people to do better work. As Adrian puts it, “Following the crowd won’t get you to number 1. Are you an artist, or are you colouring in”

Lastly, Adrian points out how being brilliant at the basics will have a profound impact on your customers, that they will feel safe and sound with you and your company.

There is so much insight and intelligence that Adrian shares on this episode, it will get you and your company thinking about how CX is being run in your company.