How does one become the head writer at a company like Adidas? And then how does one go from that to creating an AI platform? On the newest episode of #AllShineNoFlash, Brian Hennessy, CEO of Talkoot, dives into how his writing career ultimately led him to develop an AI product storytelling platform for e-commerce retailers. Hennessy gets into the details of being introduced to AI, its pros and limitations and what its ever-evolving nature means for us writers.