Crazy About Packaging: Conversations with the C.A.P. Pack

Season 2 , Episode 4: 2024 Packaging Trends Overview


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🎙️ Welcome to the final Crazy About Packaging podcast of 2024! This episode is packed with insights into the year’s most influential packaging trends and the regulations shaping the sustainability landscape.

🌍 Join Natalie, Mike, and Jonathan as they review the biggest trends of 2024, including the rise of innovative materials, machine-learning in recycling, and global policy shifts. They also share ICPG’s 2024 highlights and reveal how these milestones are paving the way for a more sustainable future.

♻️ Key topics covered in this episode include:

  • Paperization of Packaging: Exploring the shift from plastic to fiber-based materials and the challenges in recyclability.

  • Ocean-Based Feedstocks: Examining the promise and hurdles of using marine materials like seaweed for single-use packaging.

  • Machine Learning in Recycling: How new technology and automation are revolutionizing material sorting and recycling efficiency.

  • Recyclability Labeling: The growing push for clear, localized labels to guide consumers in proper recycling.

  • Scaling Up Reuse Programs: The expansion of reuse models in urban areas and their potential for mainstream adoption.

  • 📦 The episode also highlights major policy updates like Extended Producer Responsibility (EPR), the EU’s Packaging and Packaging Waste Reduction Act, and the Global Plastics Treaty, all of which are reshaping the future of packaging.

    🏆 Don’t miss ICPG’s 2024 milestones, including ICPG’s XPP material winning the U.S. Plastics Pact Innovation Award for recyclability, incorporating lifecycle analysis (LCA) for XPP, among others.

    🎧 Listen to the full episode on Spotify, Apple Podcasts, or our website, and join the conversation on LinkedIn, Instagram, and X. Together, let’s celebrate the progress of 2024 and get excited about what’s to come in 2025!

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    Crazy About Packaging: Conversations with the C.A.P. PackBy ICPG