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Season 2: Episode 4: The Evolution of Healthcare Marketing Data: Laura Lee Jones on Consumer Insights & Strategy
On Live from HCIC 2024, Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences. Laura Lee shares best practices for leveraging CRM and CDP platforms, along with insights on shifting from transactional marketing to long-term consumer relationship management. If you want to future-proof your healthcare marketing strategy, this episode is essential listening.
Video podcast found here: https://youtu.be/URx-Zuu2OMA?si=fi8F-jX1yYsgg_CZ
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By Touch Point MediaOn Live from HCIC 2024, Laura Lee Jones, CEO of LionShare, discusses the critical role of data in modern healthcare marketing. She explores how health systems can use first-party data to drive consumer engagement, refine marketing strategies, and deliver truly personalized experiences. Laura Lee shares best practices for leveraging CRM and CDP platforms, along with insights on shifting from transactional marketing to long-term consumer relationship management. If you want to future-proof your healthcare marketing strategy, this episode is essential listening.
Video podcast found here: https://youtu.be/URx-Zuu2OMA?si=fi8F-jX1yYsgg_CZ