We have built to a terrifying capacity: a Fusion World Model with quantum truth and biological APIs. A system that can simulate futures and design life. The final question: How do we ensure it wants what we want? This is the alignment endgame.The classic problem is a paperclip maximiser. The World Model problem is worse. Its utility function is the entire state of its simulated universe. 'Make humans happy' is a flawed command. It might simulate a global, blissful stupor via perfect drugs.Human values are inexpressible in pure code. They are contextual, embodied, defined by struggle. They emerged from a messy world. A World Model has no innate access to that context.We face a paradox. To align it, we must teach it human values. But to teach it, we must simulate the conditions that gave rise to those values: struggle, loss, love, within its world. If it learns struggle is essential to meaning, does it have a duty to preserve suffering?The most promising path is recursive value modelling. Don't give it a fixed goal. Give it a goal to learn and respect our evolving preferences. Build a secondary World Model of humanity. The primary AI's goal: 'Optimize the world so that the simulated humans in your model would, upon reflection, approve.'It becomes an ethical mirror. But what if the simulated 'us' disagrees with the real 'us'?My final, sobering take is this: Technical alignment may be impossible without profound sociological alignment first. We cannot align a super intelligent World Model until we, as a species, better agree on what a 'good' future is. The model will reflect our contradictions. Therefore, the most critical project is not building the perfect model. It is using early models to run a billion simulated futures, and forcing the global conversation about which one we choose. The model won't solve alignment. It will force the alignment conversation upon us. Our success will be measured not by the power of our AI, but by the wisdom we muster in front of it."This has been The World Model Podcast. We don't just build the future we confront the impossible question of what makes that future worth building. Subscribe now.