Looking at side projects

Making it once, and selling many times

Passive income for service focussed businesses

New projects may require customer support, which is on-going

Research is important to make sure there is a need for your product

Product / Brand name – make sure it fits your style and mission statement

Should you go for a very specific name like ToysRUs or a generic name like Apple

First impressions count

What do existing brands bring to mind like Nike, Amazon and Apple

Make sure that the name looks right when viewed

Graphics on the side of a Starbucks van gave a very bad impression

Make sure the name doesn’t mean something very different in other languages

Investing in your company

Talent and skills as well as assets

One way to justify increasing your prices

Road map for social media for when performances can start up again

Investing on upgrading equipment to give a better service

Learn how to use the new equipment to get the best out of them

Buy quality equipment to allow you to resell on if you need to

Higher quality keep their resell value

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Drayson Design Website – https://www.draysondesign.com

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