Collaborating on Side Projects

Talking to people on Cafecito – https://www.meetcafecito.com – [edit – no Longer running]

Getting another view on things

Strengths and weaknesses

Bringing in others with different styles and concepts

Every design is based on an existing design

Solopreneurs only have a limited amount of time to earn

Bringing in help with the skills needed can allow you to grow

Promotional Booklets – Freebie Upsells

Amazing Card Tricks customised booklet for Pip Kennedy

Folded by the printing company – saves time in the long run and is a much better fold

Given away or sold as an upsell

Top tip – give away something that would be interesting for your target customer

Giving away pens appeal to people who like free stuff, not necessarily someone who will become a customer

Giving away information for free positions you as the expert

Use for lead generation

A famous plumbing story

Small bottles of sealant given away in hotels!

Give away needs to have value to the user

Very low cost, high perceived value

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Drayson Design Website – https://www.draysondesign.com

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