Chapter 13 of Accelerating Revenue, is all about Sales and Success processes, why they matter and how to structure them effectively. Process is the foundation and objective framework that every other Enablement initiative is housed within, making it even more critical to approach strategically. In this episode, our Notebook LM hosts “Lucas & Maren” delve into how to approach effective Sales and Success processes and how they are tied to the customer journey. They also touch on data, reporting, and Enablement’s cross-functional leadership role in building, rolling out, and integrating a new process.