In this episode of Button Banter we chat to Paul Lancaster, founder of PLATFORM and UK Startup Week about: 

• His background from a semi-professional DJ travelling the world to becoming a North-East ambassador and “super connector”, spending 25 years giving business startup and growth advice, to leveraging his network to benefit others 
• Parallels between music and marketing 
• What even is marketing? 
• All about UK Startup Week held in Sunderland in June and the monthly networking meeting, Platform. These are great opportunities to build community, to share emotions and experiences.  It’s a way to create a network of positive, enthusiastic, and likeminded entrepreneurs.