The Copy Table

Season 2, Episode 6: Co-Creating Briefs With Clients

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Welcome back to The Copy Table!  

In this episode, hosts Erin Pennings, Nicole Morton, and Grace dive deeper into the I ♥ Processes series.

Next Up? How to create winning briefs with your clients!

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Listen in to Erin, Nicole, and Grace's latest conversation, and you'll learn:

  • The Importance of Project Briefs. What briefs are, why they're essential, and how they set the stage for successful client collaborations by clarifying expectations, deliverables, and boundaries.
  • How to Incorporate Briefs into Your Process. Practical advice on creating and using briefs effectively, including tips for integrating them into your workflow and ensuring clients align with the project scope before starting.
  • Using Briefs to Manage Edits and Changes. How briefs can serve as a reference point for managing client feedback, minimizing misunderstandings, and streamlining the revision process with clear agreements on project terms.

    • Most importantly? You'll learn that you don’t need to get lost in specific performance metrics to have a successful project - you need to align on overarching goals!


    The takeaway? There really is no one right way to build a copywriting business you love, but it's on you to use your powers of persuasion responsibly!

    Whether you need actionable tips to market your copywriting business, a push to raise your rates, or the courage to plant your flag in a new niche, we've got you covered. Over the years, we've met some extraordinary people who've helped us, and we're ready to help you avoid the pitfalls that so many copywriters find.

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