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Why do we find ourselves stuck in the same habits, even when we know they don’t serve us? In this episode of Choice Beyond Logic: The Science of Bias, Kellie Best explores the hidden scripts of the subconscious—the patterns etched by repetition, memory, and even trauma. From the neuroscience of habit loops to the body’s role in storing experience, discover why breaking free is so difficult, and how awareness can help us rewrite the story.

📚 References for Show Notes (Ep. 6)

•Duhigg, C. (2012). The Power of Habit: Why We Do What We Do in Life and Business. Random House.

•Wood, W., & Neal, D. T. (2007). A new look at habits and the habit-goal interface. Psychological Review, 114(4), 843–863.

•Graybiel, A. M. (2008). Habits, rituals, and the evaluative brain. Annual Review of Neuroscience, 31, 359–387.

•van der Kolk, B. (2014). The Body Keeps the Score: Brain, Mind, and Body in the Healing of Trauma. Viking.

•Hebb, D. O. (1949). The Organization of Behavior: A Neuropsychological Theory. Wiley.

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Choice Beyond Logic is hosted by Kellie Best.

📌 Have a question about why we do what we do—the quirks, the urges, the choices that don’t make sense? Send it to me. Your curiosity might become a future episode. [email protected].

For resources, references, and more, visit www.kelliebest.com .

💡 This podcast is for educational and inspirational purposes only and is not a substitute for professional medical or mental health advice.

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