The Ambitions Podcast is a weekly discussion about recruitment. Members of the Ambitions Personnel team explore a range of subjects from the latest changes in the recruitment industry to tips on how to retain and train staff.

In this episode, Lizzie is joined by Paula and Mike Shields, Head of PR at innovative marketing agency, Distract. The trio discusses using PR and marketing as a candidate attraction method and the importance of utilising your brand.

The team also highlight how positioning yourselves as an expert in your industry carries more weight with journalists and can make you stand out from your competitors.